Blog

ビアホイグラスに宿る「お米の記憶」。黒い斑点が愛おしくなる理由

The "memory of rice" held in Bia Hoi glasses. T...

I found "black stains" on my bia hoi glass in Hanoi. What I thought was a defect turned out to be rice husks. This is a story of how the...

The "memory of rice" held in Bia Hoi glasses. T...

I found "black stains" on my bia hoi glass in Hanoi. What I thought was a defect turned out to be rice husks. This is a story of how the...

ハノイの路上に息づく、1976年誕生のマスターピース。ホーチミンで探しても見つからない“あのグラス”のお話。

A masterpiece born in 1976, thriving on the str...

The "Bia Hoi Glass" symbolizes Vietnamese street culture. We offer this classic, born in 1976, in a convenient 200ml size at ít ít Việt Nam. This hidden gem, surprisingly hard...

A masterpiece born in 1976, thriving on the str...

The "Bia Hoi Glass" symbolizes Vietnamese street culture. We offer this classic, born in 1976, in a convenient 200ml size at ít ít Việt Nam. This hidden gem, surprisingly hard...

軽くて可愛くて、100%ピュア。隠れ家人気商品「コーヒーの花のはちみつ」の秘密

Light, cute, 100% pure. The secret of "Coffee B...

"Is Vietnamese honey really pure?" To address such concerns, ít ít Việt Nam thoroughly analyzes its ingredients. Discover the surprising usability of 100% pure "coffee flower honey" and why it's...

Light, cute, 100% pure. The secret of "Coffee B...

"Is Vietnamese honey really pure?" To address such concerns, ít ít Việt Nam thoroughly analyzes its ingredients. Discover the surprising usability of 100% pure "coffee flower honey" and why it's...

【ブランドの裏側】ベトナムの小道(ヘム)で生まれる、世界にひとつのアクセサリー箱。

[Behind the Brand] One-of-a-kind accessory boxe...

ít ít Vietnam's accessory boxes embody the spirit of Ho Chi Minh City as it is in 2026. From boxes handmade in small workshops down back alleys to the stamps...

[Behind the Brand] One-of-a-kind accessory boxe...

ít ít Vietnam's accessory boxes embody the spirit of Ho Chi Minh City as it is in 2026. From boxes handmade in small workshops down back alleys to the stamps...

あなたの日常から、ベトナムが広がる。会話を生み出す「ソンベ焼きアクセサリー」

Vietnam expands from your daily life. "Song Be ...

Traditional pottery, often heavy and difficult to carry home, has been upcycled into light earrings and necklaces. Our brand cherishes the spirit of Kintsugi, which sparks conversation in daily life,...

Vietnam expands from your daily life. "Song Be ...

Traditional pottery, often heavy and difficult to carry home, has been upcycled into light earrings and necklaces. Our brand cherishes the spirit of Kintsugi, which sparks conversation in daily life,...

なぜ「ít ít(少しずつ)」なの?ホーチミンとホイアンで、私たちが届けたいベトナムのカタチ

Why "ít ít (little by little)"? The kind of Vie...

"ít ít" means "little by little" in Vietnamese. Here we introduce the meaning behind the name "ít ít Việt Nam" for the general store in Ho Chi Minh City and...

Why "ít ít (little by little)"? The kind of Vie...

"ít ít" means "little by little" in Vietnamese. Here we introduce the meaning behind the name "ít ít Việt Nam" for the general store in Ho Chi Minh City and...