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"Where did you buy that?" When asked, you'll want to say, "Vietnam."

Behind each product lies someone's craftsmanship and the culture that has thrived in that region.
ít ít Việt Nam is a brand that reinterprets local traditional crafts and materials, transforming them into forms that blend seamlessly into everyday life.

These are not items that shine only during your travels, but rather ones that naturally integrate into your life upon returning home.
Through our products, we design conversations about "Vietnam" that emerge between you and others.

Bestseller

Our Products

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LOOK BOOK

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Shiro -しろ- (S) Earrings

Shiro -しろ- (S) Earrings

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Chào Bag -オリジナルトートバッグ-

Chào Bag -オリジナルトートバッグ-

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Ito -いと- Stud Earrings

Ito -いと- Stud Earrings

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Yuragi -ゆらぎ- ピアス/イヤリング

Yuragi -ゆらぎ- ピアス/イヤリング

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バンブーハンドルバッグ

バンブーハンドルバッグ

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Urban Weave Bag - Plastic Basket Pochette

Urban Weave Bag - Plastic Basket Pochette

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Kakera -かけら- Necklace

Kakera -かけら- Necklace

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Kakera -かけら- Earrings

Kakera -かけら- Earrings

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Kakera -かけら- Hair Tie

Kakera -かけら- Hair Tie

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Awase -あわせ- Earrings

Awase -あわせ- Earrings

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Kakera -かけら- Earrings

Kakera -かけら- Earrings

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ititvietnam-kintsugi-kakera-hair-tie-usage.jpg
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Shiro -しろ- (M) Earrings

Shiro -しろ- (M) Earrings

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ititvietnam-lifestyle-mirror-check-earrings.jpg
Kakera -かけら- Earrings

Kakera -かけら- Earrings

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Zou Coffee - A Tale of Two Cultures in Every Cup

Zou Coffee - A Tale of Two Cultures in Every Cup

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Urban Weave Bag - Plastic Basket Pochette

Urban Weave Bag - Plastic Basket Pochette

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Customer Testimonials

  • These accessories, transformed from Song Be pottery plates, are wonderful. I always look forward to wearing them! ♫

    I bought a necklace, and I'm also happy that it's easy to match with various fashion styles!

    Rona Nguyen

  • I stumbled upon this shop in Hoi An and fell in love with it at first sight. It has a Vietnamese feel, but the design is also easy to use in Japan, and I love that it's unique. I heard that both the accessories and the cute box are handmade, which makes me want to cherish them even more!
    Asako / Traveling Hoi An & Da Nang Journal

  • I stumbled upon this place while exploring Hoi An Old Town. The delicate conical hat keychains made perfect souvenirs for my friends. The Song Be pottery plates were also adorable.
    Aiko

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ニュース

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