Vietnam has a lot to offer.
But it can be surprisingly difficult to find "truly good things."
ít ít Việt Nam (pronounced "it-it Vietnam") is a brand based in Ho Chi Minh City that reinterprets and re-edits Vietnamese handicrafts, materials, and culture.
We select traditional crafts and materials we encounter locally, sometimes designing them ourselves, and reshape them into forms that blend into everyday life while retaining the essence of Vietnam.
These are not souvenirs, nor an extension of a trip.
These are things you'll want to keep using for a long time.
Both curated selections and original designs are our methods of expression.
From Ho Chi Minh City, to Hoi An, and on to the next city.
ít ít Việt Nam is carefully and gradually
designing the country of Vietnam.
What we truly want to design is not just the product itself, but the casual conversations with friends that follow.
"That's lovely. Where did you get it?"
After a slight pause, you reply, "Vietnam."
These are Vietnamese accessories and sundries that don't just shine during your trip, but naturally blend into your daily life after returning home, catching someone's eye at an unexpected moment.
And that single comment leads someone new to Vietnam.
We aim to create such a small cycle.
Products create conversations,
and conversations bring new people to Vietnam.
ít ít Việt Nam hopes to be the catalyst for creating this cycle.
Our Team
-
Meg
Founder / Designer
While disseminating information about Vietnam, I also run ít ít Việt Nam📸 -
Mr. Vuong
Ho Chi Minh Store Manager
A ceramics specialist, including Son Be pottery, fluent in Japanese and English. Also a health enthusiast 💊 -
Mr. Tuyen
Hoi An Store Manager
She's actually lived in Japan before, so her Japanese is perfect. And she's super efficient! 🙌
