[2026 Latest] Treat Yourself in Ho Chi Minh City: A Sophisticated Vietnam Fashion & Souvenir Tour for Discerning Women
Hello, this is Meg from ít ít Việt Nam.
Ho Chi Minh City is a vibrant city. While it's fun to explore the markets for small souvenirs or hunt for cheap and cute trinkets, wouldn't you rather find something you can truly cherish and use as part of your daily life even after returning to Japan?
This time, we will introduce excellent Vietnamese fashion brands that offer uncompromising design and quality, perfect for adult women looking to treat themselves, along with special shops to find accessories that elegantly complement those outfits.
1. DE PLAGE
Modern Classic: Beautiful and Practical, Right Near the Pink Church
First, we want to introduce "DE PLAGE", nestled on a quiet street in the Tan Dinh area, where the "Pink Church" (Tan Dinh Church) is located, a must-visit for any tourist. It's very close to the church, making it an easy stop during your sightseeing.
Their concept isn't about chasing trends, but about "modern classics" that are loved through time. They offer simple yet intricately designed pieces, such as well-tailored, high-quality shirts and beautifully silhouetted bottoms.
In fact, this surrounding area is packed with other stylish and cute shops, so you can enjoy a treasure hunt-like shopping experience by exploring them together.
- SHOP INFO 📍 10/2 Trần Nhật Duật, P. Tân Định, Q1, Ho Chi Minh City
2. Perrin Saigon
Effortless, Exquisite Linen Tailored by a Former Men's Tailor
"Perrin", located in Thao Dien, the trendiest area with stylish villas and cafes, specializes in effortless linen clothing that makes you feel relaxed just by wearing it.
What's amazing is the beauty of its tailoring. The owner and designer used to be a men's tailor, so not only is the linen fabric of high quality, but even the "finishing on the inside" of the clothes is meticulously done with the overwhelming quality of a men's tailor.
While slightly more expensive than other shops, these pieces beautifully enhance the silhouette of adult women. It's a special brand you'll want to cherish and wear for a lifetime, making you feel more elegant every time you put it on.
- SHOP INFO 📍 24 Nguyen Ba Huan, Thao Dien, District 2
3. PROFILE MÔMÔ
A New Standard for Adult Casual: Flattering and Stylish with Beautiful Patterns
If you "like simple designs with a twist," you absolutely must visit "PROFILE MÔMÔ," created by a Vietnamese designer. The clothing here is renowned for its "beautiful lines" when worn, with immense effort put into pattern making.
According to the designer, she intentionally designs patterns that are "slightly larger than standard Vietnamese sizing." This gently and beautifully covers areas of concern for adult women, making even plus-sized women look relaxed, stylish, and incredibly sophisticated.
From ribbons on the back to beautifully nuanced color palettes, these pieces are filled with delightful details that make your heart flutter every time you put them on.
The Main Event: The Finishing Touch to Your Outfit – Discovering Artisan Crafts for Adults
ít ít Việt Nam
Once you've found wonderful clothes, why not complete your look with a "lifetime accessory and artisanal goods"?
Just a 2-minute walk from Ben Thanh Market, past a bustling massage parlor, and up the stairs to the 3rd floor, you'll find us, "ít ít Việt Nam."
We offer high-quality handcrafted goods that stand apart from typical market souvenirs and blend seamlessly into daily life in Japan.
In particular, our "Kintsugi earrings and ear clips," upcycled from fragments of traditional Vietnamese ceramicware, Son Be ware, beautifully adorn the ears of customers wearing their new outfits.
Jewelry that revitalizes cracks and chips in ceramics into unique expressions using traditional techniques adds a surprisingly profound elegance to the crisp shirt styles of 'DE PLAGE,' the beautiful, exquisite linen of 'Perrin,' and the carefully calculated, beautiful lines of 'PROFILE MÔMÔ' outfits.
We also offer a selection that caters to adult women looking for "cute and easy-to-use everyday items," such as sheer "Vietnamese mesh sandals" that enhance the main clothing piece, and "bamboo-handled woven bags" made with high-quality materials.
Step away from the market's hustle and bustle, enjoy the luxury of a cool, air-conditioned store, and slowly choose your favorite coordinating items while admiring yourself in the mirror.
ít ít Việt Nam Physical Store Information 📍
Ho Chi Minh City Store: Right Near Ben Thanh Market!
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📍3rd floor, 14 Đ. Nguyễn An Ninh, Bến Thành, Quận 1, Ho Chi Minh City, Vietnam
→Google Map
⏰10:00 AM – 5:00 PM
🚶2-minute walk from Ben Thanh Market
💳Cash and credit cards accepted
Hoi An Store: While exploring the Old Town
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📍567 Đ. Hai Bà Trưng, Phường Minh An, Hội An, Quảng Nam
→Google Map
⏰10:00 AM – 6:00 PM
🚶Approx. 10-minute walk from Hoi An Japanese Bridge
💳Cash and credit cards accepted
- See our latest items on Instagram
We look forward to seeing you in Vietnam! ♡
