[Announcement] ít ít Việt Nam will be reborn on April 1st
On April 1, 2026, ít ít Việt Nam renewed its brand concept, store identity, and this website.
While maintaining our cherished passion for "Vietnamese craftsmanship," we are taking a new step forward as a brand that is more closely intertwined with your daily lives and sparks conversations.
Self-introduction: About Meg
For those reading my blog for the first time, please allow me to briefly introduce myself.
Meg - Representative of ít ít Việt Nam.
Fascinated by the vibrancy of Vietnam and the rustic yet powerful craftsmanship that thrives there, I work as a content creator and designer based in Ho Chi Minh City.
My strength and future aspiration are to carefully discover "truly good things," reconfigure them into forms that blend into modern daily life, and deliver them to everyone.
[See all ít ít Việt Nam items]
Gratitude for the "New Form" We Created Together
This rebranding was not a decision I made alone.
At the end of 2025, I held a giveaway campaign on my Instagram account (@mmlt.vietnam). The warm yet sharp "raw feedback" I received from my followers there was the beginning of everything.
"I want to use it more in these situations."
"I like this Vietnamese material."
"I really like this about ít ít Việt Nam."
I read every single message and re-examined what everyone was looking for from ít ít Việt Nam. It was thanks to your voices that I was able to arrive at this new concept. Thank you so much.
Going forward, I will continue to develop products while incorporating your feedback.
New Concept: Designing Conversations
The new ít ít Việt Nam aims to do more than just offer products.
"Where did you buy that?"
"Vietnam."
Such casual conversations occurring between you and someone else.
That one word becoming a trigger that brings someone new to Vietnam.
We aim to design such "small cycles."
The Future of ít ít Việt Nam
Through our physical stores in Ho Chi Minh City and Hoi An, we will continue to deliver beloved Vietnamese handicrafts, such as Song Be ware Kintsugi accessories and bags crafted with artisans.
[Kintsugi Series (Accessories) Category Page]
[Zakka Category Page]
Please share your thoughts on this new site and any requests for what you'd like ít ít Việt Nam to create in the future via Instagram DM or comments! ♡
We look forward to your continued support of the renewed ít ít Việt Nam.
Meg
【Explore the new shop】
