ít ít Việt Nam
Hello, I’m Meg, the founder of ít ít Việt Nam.
I fell in love with Vietnam—its rich culture, its warm people, and the beauty of its handmade traditions. These qualities inspired me to make this country my home, not by chance but by choice.
ít ít Việt Nam was in Vietnam that this love, alongside a small group of friends who share the same passion.
Though we come from different countries and backgrounds, we are united by common values: a deep respect for tradition, a commitment to sustainability, and a belief in the quiet power of craftsmanship.
We’re not driven by profit.
Instead, we’re motivated by something simpler and more personal: the desire to work with people whose values resonate with ours, and to help ensure that the artists and artisans we admire can continue their work sustainably and meaningfully.
We aim to build bridges between cultures, creators and admirers, and tradition and the present.
We hope the pieces we share can bring a small sense of connection and warmth to everyday life, wherever you may be.
Our team works like a family.
That spirit comes from something I deeply respect in Vietnamese culture: the importance of human connection, of supporting one another, and of living with kindness and trust.
At ít ít Việt Nam, we are committed to creating with integrity, nurturing mutual respect, and growing together—step by step, hand in hand.
Thank you for being here with us.
Meg.J (founder)
Meet our Team
We love Vietnam and its culture.
Mao
Products Planner
Meg
Founder / Design Director
Lien
Production Manager
Our philosophy
Preserving tradition, reimagined for everyday life.
At ít ít Việt Nam, we create designs that honor cultural heritage while bringing timeless beauty into modern living.
Mission – Why We Exist
We cherish Vietnam’s rich culture and traditions, promoting ethical living through everyday design —
transforming “wasteful” into “beautiful.”
Vision – What We Aim For
To become the first brand that comes to mind when people around the world wish to “bring a piece of Vietnam home.”
Values – What We Stand For
- Ethical and Sustainable Practices
- We act with care for the planet and local communities.
- Respect for Culture
- We honor the traditions and aesthetics of both Vietnam and Japan, sharing them with the world.
- Value in Small Changes
- We believe every small, mindful action can lead to a meaningful impact.